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New Food Label Proposals

How the new label proposals will look utilizing the FoodEssentials live database

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GENERAL MILLS

LUCKY CHARMS

Nutrition Facts


12 servings per container

Serving Size

0.75 cup (27 g)

Amount Per 0.75 cup
Calories 110

% DV*
2% Total Fat 1g
0% Saturated Fat 0g
Trans Fat 0g
0% Cholesterol 0mg
7% Sodium 170mg
7% Total Carbs 22g
6% Dietary Fiber 2g
Sugars 10g
Added Sugars **
Protein 2g
10% Vitamin D
10% Calcium
25% Iron
1% Potassium 50mg

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs


** This product contains added sugar ingredients. A new value will need to be calculated.

Added Sugar Ingredients: CORN SYRUP, DEXTROSE, SUGAR, MARSHMALLOWS


Ingredients: WHOLE GRAIN OATS. MARSHMALLOWS (SUGAR, MODIFIED CORN STARCH, CORN SYRUP, DEXTROSE, GELATIN, CALCIUM CARBONATE, YELLOWS 5&6, BLUE 1, RED 40, ARTIFICIAL FLAVOR), SUGAR, OAT FLOUR, CORN SYRUP, CORN STARCH, SALT, TRISODIUM PHOSPHATE, COLOR ADDED, NATURAL AND ARTIFICIAL FLAVOR. VITAMIN E (MIXED TOCOPHEROLS) ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM CARBONATE, ZINC AND IRON (MINERAL NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMINE MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3.

GENERAL MILLS

TRIX CEREAL

Nutrition Facts


13 servings per container

Serving Size

1 cup (32 g)

Amount Per 1 cup
Calories 120

% DV*
2% Total Fat 1.5g
0% Saturated Fat 0g
Trans Fat 0g
0% Cholesterol 0mg
7% Sodium 180mg
9% Total Carbs 27g
5% Dietary Fiber 1g
Sugars 10g
Added Sugars **
Protein 1g
10% Vitamin D
10% Calcium
25% Iron
1% Potassium 50mg

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs


** This product contains added sugar ingredients. A new value will need to be calculated.

Added Sugar Ingredients: CORN SYRUP, SUGAR


Ingredients: WHOLE GRAIN CORN, SUGAR, CORN MEAL, CORN SYRUP, CANOLA AND/OR RICE BRAN OIL, SALT, TRISODIUM PHOSPHATE, RED 40, YELLOW 6, BLUE 1, AND OTHER COLOR ADDED, NATURAL AND ARTIFICIAL FLAVOR, CITRIC ACID, BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CLACIUM CARBONATE, TRICALCIUM PHOSPHATE, ZINC AND IRON, VITAMIN C, A B VITAMIN, VITAMIN B6, VITAMIN B2, VITAMIN A, FOLIC ACID, VITAMIN B12, VITAMIN D3.

KELLOGG'S

CEREAL, FROOT LOOPS

Nutrition Facts


12 servings per container

Serving Size

1 cup (29 g)

Amount Per 1 cup
Calories 110

% DV*
2% Total Fat 1g
3% Saturated Fat 0.5g
Trans Fat 0g
0% Cholesterol 0mg
6% Sodium 135mg
8% Total Carbs 25g
11% Dietary Fiber 3g
Sugars 12g
Added Sugars **
Protein 1g
10% Vitamin D
0% Calcium
25% Iron
1% Potassium 35mg

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs


** This product contains added sugar ingredients. A new value will need to be calculated.

Added Sugar Ingredients: SUGAR


Ingredients: SUGAR, WHOLE GRAIN CORN FLOUR, WHEAT FLOUR, WHOLE GRAIN OAT FLOUR, OAT FIBER, SOLUBLE CORN FIBER, PARTIALLY HYDROGENATED VEGETABLE OIL, (ONE OR MORE OF: , COCONUT, SOYBEAN, AND/OR , COTTONSEED OILS, ) , SALT, SODIUM ASCORBATE, AND , ASCORBIC ACID (VITAMIN C), NIACINAMIDE, REDUCED IRON, NATURAL ORANGE, LEMON, CHERRY, RASPBERRY, BLUEBERRY, LIME, AND OTHER , NATURAL FLAVORS, RED #40, BLUE #2, TURMERIC COLOR, YELLOW #6, ZINC OXIDE, ANNATTO COLOR, BLUE #1, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN A PALMITATE, BHT, [PRESERVATIVE] , FOLIC ACID, VITAMIN D, VITAMIN B12

SAFEWAY

MARSHMALLOW MAGIC SWEETENED WHOLE GRAIN OAT CEREAL WITH MARSHMALLOW PIECES

Nutrition Facts


11 servings per container

Serving Size

0.75 cup (30 g)

Amount Per 0.75 cup
Calories 120

% DV*
2% Total Fat 1g
0% Saturated Fat 0g
Trans Fat 0g
0% Cholesterol 0mg
6% Sodium 150mg
8% Total Carbs 25g
2% Dietary Fiber 1g
Sugars 13g
Added Sugars **
Protein 2g
10% Vitamin D
10% Calcium
25% Iron
2% Potassium 65mg

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs


** This product contains added sugar ingredients. A new value will need to be calculated.

Added Sugar Ingredients: CORN SYRUP, DEXTROSE, SUGAR, BROWN SUGAR, MARSHMALLOWS, CARAMEL


Ingredients: WHOLE OAT FLOUR, SUGAR, MARSHMALLOWS (SUGAR, MODIFIED CORN STARCH, CORN SYRUP DEXTROSE, GELATIN, SODIUM HEXAMETAPHOSPHATE, NATURAL AND ARTIFICIAL FLAVOR, COLOR[RED 40, YELLOW 5 AND 6, BLUE 1], WHEAT STARCH, MODIFIED CORN STARCH, BROWN SUGAR, SALT, TRICALCIUM PHOSPHATE, TRISODIUM PHOSPHATE, COLOR (CARAMEL, PRESERVATIVE (TOCOPHEROLS). CALCIUM CARBONATE, VITAMIN C (ODIUM ASCORBATE, ASCORBIC ACID), IRON (FERROUS FUMARATE), VITAMIN A (PALMITATE), ZINC (ZINC OXIDE), NIACINAMIDE, VITAMIN B1 (THIAMINE MONONITRATE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN (CHOLECALCIFEROL), VITAMIN B2 (RIBOFLAVIN), FOLIC ACID, VITAMIN B12 (CYANOCOBALAMIN).

GENERAL MILLS

GOLDEN GRAHAMS CEREAL

Nutrition Facts


11 servings per container

Serving Size

0.75 cup (31.0 g)

Amount Per 0.75 cup
Calories 120

% DV*
2% Total Fat 1g
0% Saturated Fat 0g
Trans Fat 0mg
0% Cholesterol 0mg
10% Sodium 240mg
9% Total Carbs 27g
7% Dietary Fiber 2mg
Sugars 10g
Added Sugars **
Protein 2mg
10% Vitamin D
10% Calcium
25% Iron
2% Potassium 60mg

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs


** This product contains added sugar ingredients. A new value will need to be calculated.

Added Sugar Ingredients: DEXTROSE, SUGAR, BROWN SUGAR SYRUP


Ingredients: WHOLE GRAIN WHEAT, SUGAR, CORN MEAL, BROWN SUGAR SYRUP, CANOLA AND/OR RICE BRAN OIL, DEXTROSE, BAKING SODA, SALT, TRISODIUM PHOSPHATE, ARTIFICIAL FLAVOR. BHT ADDED TO PRESERVE FRESHNESS. VITAMINS AND MINERALS: CALCIUM CARBONATE, ZINC AND IRON (MINERAL NUTRIENTS), VITAMIN C (SODIUM ASCORBATE), A B VITAMIN (NIACINAMIDE), VITAMIN B6 (PYRIDOXINE HYDROCHLORIDE), VITAMIN B2 (RIBOFLAVIN), VITAMIN B1 (THIAMIN MONONITRATE), VITAMIN A (PALMITATE), A B VITAMIN (FOLIC ACID), VITAMIN B12, VITAMIN D3.

POST

FRUITY PEBBLES, SWEETENED RICE CEREAL

Nutrition Facts


16 servings per container

Serving Size

0.75 cup (27 g)

Amount Per 0.75 cup
Calories 110

% DV*
2% Total Fat 1g
5% Saturated Fat 1g
Trans Fat 0g
0% Cholesterol 0mg
7% Sodium 170mg
8% Total Carbs 23g
0% Dietary Fiber 0g
Sugars 9g
Added Sugars **
Protein 1g
20% Vitamin D
0% Calcium
10% Iron
1% Potassium 20mg

* Percent Daily Values are based on a 2,000 calorie diet. Your daily values may be higher or lower depending on your calorie needs


** This product contains added sugar ingredients. A new value will need to be calculated.

Added Sugar Ingredients: SUGAR


Ingredients: RICE, SUGAR, HYDROGENATED VEGETABLE OIL (COCONUT AND PALM KERNEL OILS), SALT, CONTAINS LESS THAN 0.5% OF NATURAL AND ARTIFICIAL FLAVOR, RED 40, YELLOW 6, TURMERIC OLEORESIN (COLOR), BLUE 1, YELLOW 5, BLUE 2, BHA (TO HELP PROTECT FLAVOR).

The new product label proposed changes:

• We added the new field for Added Sugars while indicating whether the product includes added sugars or not (we do not have actual values).

• In addition, we added Vitamin D and Potassium values when they have been published on the label.

“Our mission is to make vast amounts of food label data accessible and simple to analyze for government, retailers, brands, developers, and ultimately the shopper in the store.”

- Anton Xavier, CEO

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