Solving product data transparency challenges, SmartLabel and beyond.


What We Do

Label Insight was founded in 2008, with the mission of helping consumers understand what’s in the products they use and consume. We began by building a platform to help brands and retailers better understand their own product data in order to pass that information along to consumers, giving them the power to make informed purchasing decisions.

Today, Label Insight is a cloud-based product data engine committed to helping brands and retailers unlock the value of their product data. We translate basic product information into smart attributes, such as nutrients and allergens, providing brands and retailers with a deep understanding of their product set.

We provide a level of data that is unmatched, generating over 15,000 attributes per product. Those attributes serve as building blocks for a live view of data from more than 17,000 brands, totaling 80 percent of the U.S. retail food and beverage sales volume. We work with industry leaders such as the FDA and GMA to support ongoing initiatives around transparency and ingredient and nutrient analysis.

Who We Are

We’re the brains behind food data. Label Insight is a fast-paced and vibrant company, with offices in Chicago and St. Louis. We have a highly motivated, passionate team committed to solving product data transparency concerns for brands, retailers, and the government.